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real estate marketing
These are a few big ways this Bluetooth technology can help in real estate sales industry.

1. Notify potential clients when they drive past your property
Place a Bluetooth device in the house or within 300 feet of the road and trigger bluetooth notifications directly to passers-by who have Bluetooth equipped phones. They could click open the notification and find out more about this listing or schedule a tour directly from the information page.  It’s obviously helpful because scheduling a visit is spontaneous rather than to-be planned event.

2. Let your sale signs push Bluetooth notifications
Your “Home for Sale” boards can be turned more efficient with bluetooh devices attached to them. The idea behind this approach is to catch the eye of the prospect who is rather blind to the boards and sale signs on the road.
3. Place Bluetooth in your real estate office
Bluetooth devices can also be placed in your offices so that when you or your office staff is busy attending some clients, the other clients that walk in still get the information about the properties.
4. Send notifications about the details of an open house event
Though open house events are a lot of work to do, you still would want to schedule a couple of them because they are a great way to generate leads and expand your sphere of influence. It is definitely a good marketing strategy to make the most out of such an event. Bluetooth devices can be of great help while trying to get maximum footfall for the event. More footfalls, better deals closed!  
5. Send out information about your property at trade fairs
Trade fairs are a super busy affair and you do not want to miss out on any prospect. Having said that, you can have Bluetooth devices in your kiosks which can be used to send out information to the people attending the event.

Engagement while in-property

1. Increase the chances of conversion by providing a 360* virtual tour
These days, standard real estate marketing strategies anyway incorporate digital marketing materials. Featuring 360* virtual tours on your property is an elegant way to signal to clients that you’re using cutting-edge technological solutions. They’ll be impressed by your property listings and your marketing savvy.
Not just that, these virtual tours are a permanent open house tour. This implies that your clients do not have to schedule an exclusive visit to the property.
2. Give them a spontaneous link to “Tap to call”
If you aren’t tapping your prospect at the right time, that is, when she has spotted your property, chances are high that you might have missed a chance. I spoke to few realtors who insisted on having a Bluetooth device at the exit door of the property. This Bluetooth device pushes a link to “Tap to call”. Chances are high that you might strike a deal at this very moment.
3. Push alerts about the on-premise extras like pool, golf course, fitness centre etc.
You would totally agree with me when I say that it’s mandatory to impress a prospect while she is taking a tour of the property. As she moves from one part of the property to another, it’s important to inform her about on-premise extras in that section of the property. Although pools and fitness centres are not the reason why someone would make or break a deal, it goes a long way in inciting the wow factor!

Track analytics

1. Check heat maps of the plot to understand if a zone is going unnoticed
Visitors might be missing out on an important section of the property – may be the pool area or a webinar room etc. This might be due to multiple reasons, but having a close look at the heat map and analytics lets you optimize the tour and send relevant property highlights when needed.

2. Check out the footfall metrics on your property on an open house event
Footfall tracking quantifies activity on your property. Bluetooth devices help you measure and thus optimize demand forecasts, location marketing, scheduling and queues for your next open house event.
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