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Restaurant Marketing
Bluetooth technology can be used in bars and restaurants to enhance the experience.

1. Marketing messaging: The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages. Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of unlimited cold drink with any purchase at your restaurant? This kind of interaction might obviously influence their decision to visit your restaurant. This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.

2. Delivering tailored menu to loyal customers:
Every restaurant owner including you loves a loyal customer and Bluetooth devices make it easier to reward them. You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections. When they enter your restaurant, push a notification to them letting them know what’s special on the menu that they would love.  

3. Let your customers know how crowded the restaurant is before they arrive: Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait. Deploying Bluetooth devices around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time. You could also leverage the technology to notify your customers with an estimate of the restaurant traffic on the hourly basis based on the learning from previous days.

4. Custom pricing for different customers:
When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing. You could deliver incentive pricing to someone who’s never been to your restaurant. Push a notification to them about this exclusive incentive pricing. Not just for new customers, but you could also notify loyal customers about their 7th free sandwich!  

5. Get a better insight into your restaurant and bar traffic:
It’s always an advantage to optimize with data. You would surely have your busy vs slow days. With the footfall data from Bluetooh devices, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attender around the tables nearer to the entry gate.  

6. Allow guests to make mobile payments: One of the challenges in a dining experience is waiting for the bill. What if you could just let your diners pay online? Bluetooth devices can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method. A lot of studies reveal that it’s much more convenient for customers to go up and pay rather than waiting for the bill. Why not just smoothen the experience?

real estate marketing
These are a few big ways this Bluetooth technology can help in real estate sales industry.

1. Notify potential clients when they drive past your property
Place a Bluetooth device in the house or within 300 feet of the road and trigger bluetooth notifications directly to passers-by who have Bluetooth equipped phones. They could click open the notification and find out more about this listing or schedule a tour directly from the information page.  It’s obviously helpful because scheduling a visit is spontaneous rather than to-be planned event.

2. Let your sale signs push Bluetooth notifications
Your “Home for Sale” boards can be turned more efficient with bluetooh devices attached to them. The idea behind this approach is to catch the eye of the prospect who is rather blind to the boards and sale signs on the road.
3. Place Bluetooth in your real estate office
Bluetooth devices can also be placed in your offices so that when you or your office staff is busy attending some clients, the other clients that walk in still get the information about the properties.
4. Send notifications about the details of an open house event
Though open house events are a lot of work to do, you still would want to schedule a couple of them because they are a great way to generate leads and expand your sphere of influence. It is definitely a good marketing strategy to make the most out of such an event. Bluetooth devices can be of great help while trying to get maximum footfall for the event. More footfalls, better deals closed!  
5. Send out information about your property at trade fairs
Trade fairs are a super busy affair and you do not want to miss out on any prospect. Having said that, you can have Bluetooth devices in your kiosks which can be used to send out information to the people attending the event.

Engagement while in-property

1. Increase the chances of conversion by providing a 360* virtual tour
These days, standard real estate marketing strategies anyway incorporate digital marketing materials. Featuring 360* virtual tours on your property is an elegant way to signal to clients that you’re using cutting-edge technological solutions. They’ll be impressed by your property listings and your marketing savvy.
Not just that, these virtual tours are a permanent open house tour. This implies that your clients do not have to schedule an exclusive visit to the property.
2. Give them a spontaneous link to “Tap to call”
If you aren’t tapping your prospect at the right time, that is, when she has spotted your property, chances are high that you might have missed a chance. I spoke to few realtors who insisted on having a Bluetooth device at the exit door of the property. This Bluetooth device pushes a link to “Tap to call”. Chances are high that you might strike a deal at this very moment.
3. Push alerts about the on-premise extras like pool, golf course, fitness centre etc.
You would totally agree with me when I say that it’s mandatory to impress a prospect while she is taking a tour of the property. As she moves from one part of the property to another, it’s important to inform her about on-premise extras in that section of the property. Although pools and fitness centres are not the reason why someone would make or break a deal, it goes a long way in inciting the wow factor!

Track analytics

1. Check heat maps of the plot to understand if a zone is going unnoticed
Visitors might be missing out on an important section of the property – may be the pool area or a webinar room etc. This might be due to multiple reasons, but having a close look at the heat map and analytics lets you optimize the tour and send relevant property highlights when needed.

2. Check out the footfall metrics on your property on an open house event
Footfall tracking quantifies activity on your property. Bluetooth devices help you measure and thus optimize demand forecasts, location marketing, scheduling and queues for your next open house event.