1) Rite Aid
4) Urban Outfitters
5) American Eagle Outfitters
6) Oscar Mayer
While most retailers were undertaking large-scale bluetooth deployments, Oscar Mayer worked out an interesting deal with the supermarkets which would allow them to place their Bluetooth devices at the deli counter. This location helps them convince shoppers to buy the specials of the week while waiting at the counter.
McDonald’s sought to enhance personal relationships with customers as well as promote a new line of coffee-flavoured beverages by leveraging a new proximity marketing strategy via Bluetooth technology at its 15 cafés in Istanbul. As a part of this program, the chain tapped a popular Turkish loyalty app called Shopping Genie, to target customers while they were around the premises of a local McD Café. Customers got mobile coupons, via the app, which prompted them to purchase a coffee and receive a beverage from the new drink line for free. This Bluetooth marketing campaign helped McDonald’s achieve 20% conversion rate with 30% of users who received the promotion.
Walgreens has innovated considerably in the mobile retail space by using Bluetooth technology and other technologies at over 7000 locations. Duane Reade, the largest drugstore chain in New York City, owned by Walgreens, leveraged Bluetooth technology at ten of its stores to boost its loyalty program. Walgreens implemented Bluetooth devices in its stores to alert passersby of offers and in-store coupons. They also did something more on the notifications front in the form of alerts as to what a user can do with the application, for example printing Instagram photos directly from the app or filling prescriptions automatically.
9) Neiman Marcus
Neiman Marcus, the high-end retail chain, piloted Bluetooth devices at three stores—Austin, TX, Walnut Creek, CA, and San Antonio. Their focus was on promoting in-store events such as trunk shows, guest designers, book signings and so on. The notifications would give out the time of the event and directions to the event happening on the day when a consumer is present at the store.
10) Best Buy
Best Buy implemented Bluetooth technology strategy to help boost sales and improve personalization of experience. The retail giant chose to use their own application as well as Shopkick retailing app to offer rewards to shoppers, simply for stepping foot in the door. There wasn’t much in-store promotion of products using Bluetooth devices.
Walmart launched a unique Bluetooth campaign trial in partnership with GE. The retail giant used GE light bulbs to house Bluetooth devices and send push notifications of specials and discount coupons to in-store customers. These Bluetooth device-equipped LED bulbs can track shoppers within a store by using the devices hidden inside them. This eliminated the need for such stores to buy separate Bluetooth device-related hardware.
12) Kenneth Cole
Kenneth Cole is using Bluetooth technology to create more compelling, personalized customer experiences with an aim to “provide value and offer at the time of need when customers are in the store”. The retailer saw a significant lift in app open rates and offer redemption rates after leveraging Bluetooth technology.
Nordstrom, a retailer based in Seattle, is using Bluetooth devices to bridge the gap between online shopping and in-store experience. Their Bluetooth device-enabled app notifies consumers if any item in their mobile shopping bag is in stock, as they pass by the store which has a Bluetooth device installed at its entrance. This helps Nordstrom provide an enriching online-to-offline shopping experience to its consumers.